techkhel

YouTube introduces an interactive product feed for shoppable TV ads

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.  During its Upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product…

Read More

Netflix adds more live TV to its lineup

Netflix is adding more live streaming content, the company announced at its Upfront presentation on Wednesday. The service, which now reaches over 94 million global monthly active users, has been steadily introducing live TV to its audience with sports content from WWE wrestling, comedy, and awards shows, and other special events (some of which definitely…

Read More