For the love of God, stop calling your AI a co-worker

Generative AI comes in many forms. Increasingly, though, it’s marketed the same way: with human names and personas that make it feel less like code and more like a co-worker. A growing number of startups are anthropomorphizing AI to build trust fast — and soften its threat to human jobs. It’s dehumanizing, and it’s accelerating….

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Elon Musk tries to stick to spaceships

Elon Musk’s interview with CBS Sunday Morning seemed to get off to an awkward start, as reporter David Pogue asked the SpaceX CEO about his thoughts on his ally Donald Trump’s policies, including growing restrictions on international students. “I think we want to stick to the subject of the day, which is, like, spaceships, as…

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Thousands of Netflix fans gather for Tudum

Netflix released a flurry of announcements and trailers around high-profile projects including “Squid Game,” “Wednesday,” and “Stranger Things 5” last night at its annual Tudum marketing event. While this year’s Tudum (made for the sound that plays when you open the app) was livestreamed for the first time on Netflix itself (as opposed to YouTube),…

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4 days to go: TC Sessions: AI is almost in session

Artificial intelligence has no shortage of visionaries—but the ones who matter are executing. In 4 days, TechCrunch Sessions: AI brings those builders, researchers, funders, and enthusiasts under one roof at UC Berkeley’s Zellerbach Hall. This isn’t a parade of AI hype or a string of over-edited keynotes. It’s a single day designed for clarity, candor,…

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Video game union announces first contract with Microsoft

Unionized quality assurance testers at video game holding company ZeniMax announced Friday that they have reached a tentative contract agreement with Microsoft, which acquired ZeniMax in 2021. This represents Microsoft’s first union contract in the United States. It’s been a little over two years since approximately 300 QA testers announced that they were unionizing through…

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